How Not to Buy Running Shoes
We stood wide-eyed in front of an ocean of running shoes lined up on the shelves before us. Red ones, blue ones, stability this, the stability that, Nimbus, Glide, Wave, Precision; they all sounded extremely quick. The possibilities were overwhelming. As my wife and I roamed the aisles at our nearby shoe superstore we promptly became disoriented by the volume of choices as well as the task ahead of us.
We had never bought running shoes and to our novice eye, they all looked pretty much precisely the same. Naturally, we gravitate towards those we believed looked cool. I didn’t know much about it at the time, but even back then I was pretty sure that choice criteria based mainly on which business carried your favorite colors possibly wasn’t the right way to choose running shoes. I laughed at myself realizing that in all my years I had by no …
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