
How Not to Buy Running Shoes
We stood wide-eyed in front of an ocean of running shoes lined up on the shelves before us. Red ones, blue ones, stability this, the stability that, Nimbus, Glide, Wave, Precision; they all sounded extremely quick. The possibilities were overwhelming. As my wife and I roamed the aisles at our nearby shoe superstore we promptly became disoriented by the volume of choices as well as the task ahead of us.
We had never bought running shoes and to our novice eye, they all looked pretty much precisely the same. Naturally, we gravitate towards those we believed looked cool. I didn’t know much about it at the time, but even back then I was pretty sure that choice criteria based mainly on which business carried your favorite colors possibly wasn’t the right way to choose running shoes. I laughed at myself realizing that in all my years I had by no means bought a pair of running shoes together with the intent of in fact operating in them. This was genuinely brand new expertise.
Drunk on the smell of chemical compounds and rubber, we staggered up and down rows of footwear. It was at that point I started wondering if it was doable we simply weren’t clever enough to become runners. In a moment of panic, I worried if we weren’t vibrant sufficient to have previous the ‘buy a pair of shoes’ stage, we surely may have difficulties with obtaining shorts, shirts, or perhaps even getting our way property following our …
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