A report from the Ecommerce Foundation says the UK grew to €15.6 billion in 2017. This same report shows that business-to-consumer e-commerce turnover in the UK increased 13.7 billion pounds (15.6 billion euros) last year. This translates to a 13.65 percent increase for next year. If the predicted growth rate of 14.3 percent rings true, the UK could be worth 17.8 billion euros.
The Ecommerce Foundation also revealed interesting details on consumer behaviour that every retail business owner will find useful. According to the study, 16.4 percent of total retail sales comes from the internet, compared to 14.7 percent in 2016. Nearly half of UK online consumers use their mobile phone or tablet first to search for products, then use their desktop to place their order.
93 percent of online UK shoppers are making purchases from UK retailers, while 31 percent are shopping with retailers in the EU. Their item of choice? Clothing is still the top choice for online shoppers in the UK, at 64%. Other online purchases (by category) include:
- Travel and holiday accommodation – 58%
- Household goods – 58%
- Films/music – 43%
- Tickets for events – 42%
- Books/magazines/newspapers – 36%
- Computer software – 31%
- Electronic equipment – 29%
- Food/groceries – 29%
- Telecom services – 22%
- Medicine – 13%
That being said, 93 percent of online shoppers also choose to shop in-store. Why travel to a brick-and-mortar with the convenience of online shopping? The level of choice, the ability to compare prices, and cost all play …READ MORE